Copywriting
The words themselves, in your voice.
We organize, write, and edit on-brand content — from a school’s whole website to a foundation’s policy publication and evaluation reports.
Overview
Content is where brand strategy comes to life. A positioning statement nobody can say out loud, a voice guide nobody applies — those aren’t strategy problems; they’re what happens when the thinking never makes it into the actual words.
So we write them.
A lot of our writing is at institutional scale — a school's whole site across three divisions, a foundation's program materials across a dozen workstreams. The hard part isn't the sentences. It's holding the whole thing in your head so it stays consistent, and keeping it true after we're gone. That's also why we edit as much as we write: policy publications, evaluation reports, documents that took months to produce and can't afford to be unreadable.
Accessible language is part of writing well, not a separate pass. Plain sentences, real headings, alt text and captions written as content rather than compliance — the same things that make a page readable for everyone make it findable, too.
What this looks like in practice
— Website copy: whole sites, or the handful of pages doing the most work
— Program and initiative copy: the language that explains what a program does, for people who need to understand it fast
— Case for support: the narrative half of a grant application, an appeal, or a funder conversation
— Editing and rewriting: print publications, evaluation reports, long-form documents that need to be shorter and clearer
— Guides and handbooks: curriculum guides, program materials, anything a reader has to use rather than just read
— Talking points: for a board meeting, a funder conversation, or the question your whole staff keeps getting
— Marketing materials: one-pagers, brochures, campaign language, email
— A style guide: so the next person writing for you doesn't start from scratch
When you need it
— You have a brand strategy and nobody has turned it into sentences yet
— A website is being built and the design is waiting on real copy
— You've launched a program and nobody outside the organization can explain what it does
— A funder conversation is coming and the case is in your head, not on paper
— Something important is too long, too technical, or too internal for the people who need to read it
— Your whole staff gets asked the same question and everyone answers it differently
FAQ
We think of you as strategists. Do you actually write?
Yes — most engagements include writing, and for many clients it’s the bulk of the work.
We've overhauled all the copy for entire websites, including an independent K–12 school with three divisions. And we write and edit program materials, reports, and talking points for global foundations and small, community-based nonprofits.
Strategy makes the writing good; the writing makes the strategy worth having.
Do you edit, or only write from scratch?
Both, and we’re happy to be handed something half-finished.
A lot of our editing work is on documents that took months to produce and can’t afford to be unreadable — evaluation reports, policy publications, strategic plans. Starting from your draft is often faster and always keeps more of you in it.
How is this different from content strategy?
Content strategy decides what a site needs to say and how it’s organized.
Copywriting is the words. They’re often one project — for The Lobster Place’s wholesale site we did both, the structure first and then every word on it — but they’re separable, and plenty of clients arrive with the structure already settled.
Can you just write the pages? We've got the strategy sorted.
Sometimes, yes — if the strategy is written down and we both agree it holds.
Often what a client means is that the decisions feel settled rather than that they are, and we find that out on page three. We'd rather check first. A short strategy conversation up front is cheaper than rewriting the site after.
Featured Work
"Megan established the visual and written voice for the Foundation, helping pull together all of our diverse efforts into one hymnal and reflecting the values established for Rauschenberg's legacy."
— CHRISTY MACLEAR, FORMER CEO, ROBERT RAUSCHENBERG FOUNDATIONFeatured Packages
Some organizations need writing regularly but not predictably — a board letter one week, a program description the next. Our Thought Partner package is a block of hours you can use as things come up.
Thought Partner Package
Sometimes, you just need to be able to access an outside expert in a way that is more open-ended.
That’s why we offer Thought Partner packages of hours. This way, we can remain flexible with what we work on and when, depending on your needs. This working relationship is ideal for individuals and small organizations who need a breadth of communications expertise but don’t have the budget for an employee.
Let’s talk.
Find out if we are the right communications experts for your needs.