Service Packages

These packages are for individuals, small businesses, and nonprofits — the organizations that most need this thinking and are least likely to have a communications department to do it. Clear deliverables and published pricing, so you know what you're getting before you start.

Most of our work is quoted individually. These are the four that come up often enough to price in advance.

Ways we work

Most of our work takes one of three shapes.

Project

Scoped to a deliverable, with a beginning and an end — a brand strategy before a launch, a website’s content, a communications plan for a program. Most engagements start here, and most are quoted individually.

Package

Fixed scope, fixed price. Built so a smaller organization can get the thinking without an open-ended commitment. The four below.

Not sure which fits? That’s usually the first conversation.

→ Book an intro call

Ongoing Partnership

Years, many projects, one partner who already knows your world — the audiences, the politics, the words you’ve already decided against. Some clients have worked with us this way since 2022.

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Build Your Brand Strategy Package 

What it includes:

  • Discovery questionnaire

  • Competitive review

  • Custom strategic workshop

  • Audience definition

  • Positioning or mission statement

  • Brand attributes

  • Value proposition

  • Voice & tone recommendations

  • High-level messaging priorities or tagline development

  • Two strategic consultations 

Fee: STARTS AT $17,500*

*Scope and fee depend on the size of the organization and how much ground there is to cover. If this is more than your budget allows, tell us — we'll often find a way to make a version work.

The decisions everything else gets built on.

Who you’re for, what you stand for, and how you sound — worked out before anyone designs a logo or writes a line of copy. Built for individuals, small businesses, and nonprofits that need the foundation in place and don’t have a communications department to build it.

You end up with something your designer, your writer, and your next hire can each pick up and use without translation. A strategy nobody can apply is an expensive document.


Communications Audit 

What it includes:

  • A discovery questionnaire, plus a read of your strategic plan

  • Goals and target audiences, defined and written down

  • A review of how your channels are actually performing

  • Peer analysis: four or five comparable organizations

  • One facilitated session with the people who have a stake, designed so the disagreement happens in the room rather than afterward

  • A strategy and a prioritized set of recommendations, presented live

  • One round of revisions

Fee: STARTS AT $11,500*

*Scope and fee depend on how many peers are worth looking at and how many people need to be in the room. Larger versions include a board survey, a second session, and a written policy document.

Find out who you’re actually reaching.

Most organizations have a clear sense of who they want to reach and a much hazier one of who they're currently reaching. The gap between those two is usually where the budget is going.

We find out. Who's paying attention now, who you want paying attention, and what it's costing you that they aren't — through analytics, a look at how your peers are doing it, and a facilitated session with the people inside the organization who have to live with the answer. Then a strategy for closing the gap, channel by channel.

Built for organizations with more than one opinion in the room. Where staff, leadership, and a board all have a view, the research is the easy part. The hard part is the questions nobody has settled: do we respond to things happening outside our field? Do we promote the work of our own board and staff? Do we repost? We surface those in a room designed for it, and the positions you reach go into the strategy in writing, so the next person doesn't have to relitigate them.


Naming Exploration 

What it includes:

  • Discovery questionnaire

  • Market & landscape analysis

  • Naming work session

  • Three to five naming directions, with five to ten options in each

  • An initial ownability search

  • Presentation of the full set, with recommendations

  • One round of refinement

  • A facilitated session to reach a decision

Fee: STARTS AT $9,500*

*This assumes we’ve done the brand strategy work together first — that foundation is what makes naming efficient. Without it, there’s more groundwork, and the fee is higher.

A name is the first strategic decision a brand makes.

A good name is a long-term asset. It has to work in a logo, in an email subject line, and out loud in conversation, and it has to stand out in a market where most of the obvious options are taken. 

We start by looking at how other businesses in your space are named and what's already claimed. Then a working session together to define what the name has to do and which directions are worth exploring. From there we develop three to five naming directions with multiple options in each, check every one for availability and distinctiveness, and present the full set with a recommendation. One round of refinement is included before you make a final selection and take it to a lawyer for trademark review.

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Thought Partner Package

Sometimes you just need an outside expert, in a way that is more open-ended.

So we offer Thought Partner packages of hours. We stay flexible on what we work on and when, depending on what comes up. It’s built for individuals and small organizations that need a breadth of communications expertise but don’t have the budget for an employee.

If it’s communications and it’s on your mind, it’s in scope.



What WE CAN DO:

  • Think through a communications challenge with someone outside it

  • Fine-tune your messaging

  • Write and edit what needs writing — a board letter, a program description, a report

  • Work out which communications tools actually fit your needs

  • Set up systems that keep things consistent after we’re done

  • Find and evaluate the right creative partners

fee: STARTS AT $1,000 FOR 5 HOURS

“Megan and Rachel were the right people at the right time at the right price for my boutique firm. They really listened and came up with a plan to make sure I was saying what I wanted to say to the world. One of the best investments I’ve made for my business.”

— DAVID KLAHR, KLAHR CONSULTING

Let’s talk.

Schedule a free 15-minute consultation with us to see which package is right for you.

Book an intro call