We bring creative strategy to projects with purpose.

 
 

Too many creative projects fail from a lack of strategy at the outset. For purpose-driven ventures in particular, the stakes are incredibly high. 

If the brief is wrong or the creative team isn’t the right fit — besides wasting time, money, and energy — it limits the potential for impact. 

We are changing that.

 
 

How we work

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We are the team you come to first to help figure out what problem you’re actually trying to solve. We uncover your purpose, identify your audience, define your content, and figure out how to accomplish your goals with the resources at hand. Here’s how we do it.


Project-based consulting

We collaborate with individuals and organizations to help conceive and execute creative projects. For strategic help with a one-off project, or a long-term relationship with creative thought partners, give us a call.


Strategy packages

Smart Start

A quick, cost-effective way to jumpstart any creative project. Includes an intake questionnaire, 2-hour workshop, and our findings & recommendations.

Most effective for solopreneurs, start-ups, and small nonprofits in need of strategic input, creative brainstorming, or a sounding board.

Strategy Intensive

An expert-led process that is diagnostic, consultative, and action-oriented. Our signature package includes research, a customized workshop, and a comprehensive set of insights and achievable action steps. Plus ten hours of our time to help you move forward.

Most effective for organizations at a time of transition — those about to embark on major website overhaul or rebrand, launch a new product or initiative, or prepare to move into a new stage of growth.

Strategic Advising

Sometimes, unstructured time is the best for collaboration. With hourly strategic advising, we can be available for ad-hoc strategy sessions, quick feedback, and a trusted second opinion.

Most effective for anyone who needs a communications expert on call, or for projects without a clearly defined scope.


Workshops & trainings

We share our knowledge in the form of workshops, trainings, and coaching sessions. Our expertise includes:

  • Intro to Accessibility (for general audiences, content producers, or designers)

  • Getting a Handle on Your Content

  • How to Write an Effective RFP

  • Content Production for the Web

  • Website Redesign Preparation: Audits, Stakeholder Engagement & Firm Selection

 

Clients & projects

Who we work with

We work with nonprofits, social enterprises, and other purpose-driven ventures — where the scale of the budget may be relatively small, but the potential to effect change is real. We focus on collaborating with women* leaders and creative practitioners.

We help our clients:

  • Plan creative projects for the real world

  • Build strong relationships with creative partners

  • Create better content

*anyone female-identifying or gnc / nonbinary


Recent projects

A field of corn in upstate New York

A new organic CPG brand

Industry: Natural Foods; Startup Business

Services: Brand strategy intensive, creative brief, firm selection, design facilitation

Outcome: A classic-yet-fun brand identity and packaging design helped secure this new tortilla chip company an exclusive Whole Foods launch.


A man in a beautiful office space talking on the phone behind a sheer acoustic curtain made by KnollTextiles.

knoll textiles

Industry: Art, Culture & Design Organization

Services: Content strategy, writing, and editing

Outcome: We worked with legendary design company Knoll to create a new marketing brochure about the role of textiles in acoustics.


An urban farm with chickens and plants growing in the background.

Edible Schoolyard

Industry: Nonprofit Organization

Services: Strategy intensive, Action Plan

Outcome: After completing a new 3-year strategic plan, we helped Edible align their communications and key messaging with their new programmatic vision.


A hallway with tall wood ceilings, displaying activist posters and other artwork, including RESIST and Black Lives Matter.

new york equal rights heritage center

Industry: City & State Government

Services: Research, writing, and editing

Outcome: New York State has a rich history of civil rights activism, from the suffragist and abolitionist movements to equal rights for LGBTQ+ people. This heritage is now honored with a permanent exhibition in a new public building in Auburn, NY.


A historical black and white photo of a clam shack in the New York harbor.

A New Seafood Restaurant

Industry: Restaurants & Hospitality

Services: Brand strategy, naming, tagline development

Outcome: One of the most trusted names in sustainable seafood is opening a new restaurant in NYC, harkening back to the golden age of oysters. We created the name, tagline, and brand strategy for this new venture.

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Who we are

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We bring over 25 years of combined experience in brand and communications strategy, systems thinking, and digital and enterprise content strategy. Every project is led by us, with the collaboration of other experts as needed. We count many extraordinary designers, writers, illustrators, photographers, and other artists as part of our extended creative network.

The Constellation Collective is 100% women-owned and operated.

 
 

Rachel is a content and digital strategist, project manager, writer, and accessibility advocate with over 13 years’ experience helping nonprofits and companies of all sizes communicate more effectively. 

She served as Executive Director of desigNYC — a nonprofit founded by Ed Schlossberg, Wendy Goodman, Deborah Berke, and Michelle Mullineaux — which brought designers and architects together with local nonprofits for pro bono projects focused on improving the lives of New Yorkers. 

Previously, Rachel was a Partner at Carbone Smolan Agency, a branding and design firm with a 40-year history of building lasting brands. While there, she led a massive website overhaul for Mandarin Oriental Hotel Group, complete brand identity redesigns for companies like Sullivan & Cromwell and Taubman, and a signage and wayfinding project for the Natural History Museum of Los Angeles.

Rachel is a Certified Professional in Accessibility Core Competencies (CPACC).


Photo: Liz Ligon

Photo: Liz Ligon

Megan is a communications strategist and visual artist with nearly 15 years’ experience leading external communications and brand strategy for nonprofit art and design organizations.

Before co-founding The Constellation Collective, Megan directed brand strategy, external communications, and special projects for the Robert Rauschenberg Foundation, an artist-endowed foundation with a vibrant artist residency, robust philanthropy program, and an active legacy department. While there, she spearheaded a global cause-licensing initiative in partnership with MoMA, Skateroom, Tate Modern, Warby Parker, and West Elm; partnered with the White House and Artsy on a national video competition; and worked with the BBC on a new documentary about the artist, among many other projects.

Prior to joining the Rauschenberg Foundation, Megan was the Deputy Director of the Design Trust for Public Space. There she worked on a diverse range of projects — from urban agriculture and sustainability policy to fashion production and the design of the NYC taxicab — and led all external communications, including the design, strategy, and production of project deliverables such as websites, exhibitions, and print publications. In 2013 she led a complete branding refresh of the organization, including the creation of a new mission, vision, and values statements, a complete overhaul of the design, development, and content for designtrust.org, and an update of the visual identity and marketing materials.

Our expertise

 

We connect the dots between business strategy, organizational purpose, brand ethos, and audience needs to help our clients communicate more effectively.

Focus industries

  • Art, Culture & Design Organizations

  • City & State Government

  • Health & Wellness Companies

  • Nonprofit Organizations

  • Philanthropic Foundations

  • Social Enterprises

  • Startup Businesses

Capabilities

  • Brand Strategy

  • Content & Digital Strategy

  • Copywriting & Editing

  • Creative Direction

  • Firm Selection

  • Project Management

  • Social Media Strategy

  • Systems Management

  • Website Production & Management

 

Our community

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Outside of client work, we are building a community of female-identifying creative practitioners for support, collaboration, and monthly meet-ups. If you’re interested in joining the Collective, read more about our purpose, values, and expectations.


Our members

Here is some work from just a few of our supremely talented members.