Brand Strategy Services

What do we mean by Brand Strategy?

Brand strategy unites all behavior, actions, and communications of your brand. It should answer these questions: What is important about your brand? What makes it unique? What is your vision for the future? Who must you reach? Clients come to us to identify:

• their core brand attributes, 

• unique positioning, 

• their target audiences or customers, and 

• their unique voice and tone. 

Sometimes Brand Strategy can include detailed competitive analysis, messaging, a manifesto, or other components, depending on the need.

I have a logo and typefaces and colors. Is that Brand Strategy?

Nope! That’s a visual identity.

Brand strategy goes beyond visuals to articulate your vision, audiences, personality, core values, how you do business, and how you communicate.

When do you need Brand Strategy?

Brand strategy should be developed before beginning any visual identity work. It is the central document designers need to create a visual identity (or campaign) that perfectly expresses the brand’s ethos.

(However, sometimes clients come to us with a newly-designed logo and no strategy in place to bring it to life. We can work that way too.)

Isn’t Brand Strategy just a buzz word?

No. We give our clients practical deliverables they can use starting on day one.

For us, Brand Strategy isn’t very useful if it sits on a server and no one knows how to bring it to life. Our aim is to demystify the process, and provide real, actionable insights for your team (and your external partners).