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  <url>
    <loc>https://www.theconstellation.co/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-16</lastmod>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/union-square-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616431512432-VW6UO42T1IJHTICF0AKE/USP-Vision-Plan-design-values-spread.png</image:loc>
      <image:title>Work - Union Square Partnership</image:title>
      <image:caption>Interior spread describing the four design values: sustainability, livability, mobility, and vitality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616430002551-D2JNPRZ65JYEKRVMS7WX/USP-Vision-Plan-cover.png</image:loc>
      <image:title>Work - Union Square Partnership</image:title>
      <image:caption>The opening spread of the USP Vision Plan showing a rendering of Union Square of the future and the Table of Contents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616433499787-6BV1QHHXRYO139FU91EO/USQ-vision-plan-infrastructure.png</image:loc>
      <image:title>Work - Union Square Partnership</image:title>
      <image:caption>Interior spread discussing Park Infrastructure with an aerial illustration from 1871.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616430575415-M568ZLE4SGDY44BC5L9E/UPS-Vision-Plan-aerial-view.png</image:loc>
      <image:title>Work - Union Square Partnership</image:title>
      <image:caption>An interior spread from the Vision Plan, Union Square: Past, Present and Future showing an aerial photograph of Union Square Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616431156893-WQBOMD2O3AIQNM3QMFAX/USP-Vision-Plan-evolution-spread.png</image:loc>
      <image:title>Work - Union Square Partnership</image:title>
      <image:caption>Interior spread showing the Evolution of Union Square since the 1890’s.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/marion-kadi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616426207393-9QRUXQWAGU6CY6PXUN1T/Marion-Kadi-Edible-Queens-spread.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>A magazine spread from Edible Queens. On the left is Marian’s illustration, a colorful depiction of buildings covered in awnings and signage with different kinds of food. Hot dogs, pizza, ramen, sushi, tacos, and boba tea are just a few. On the right is the article, titled From Flushing, With Love, written by Jessica Wu.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616089481873-8ZIFM9YK4T8SR81L1CDP/Marion-Kadi-Audience-Needs.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>A slide from our recommendations outlining what Marion’s key audiences need. Her audiences were defined as brands, publishers, and individuals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616426297682-UX18IM1R48EKBTIBLYDP/Marion-Kadi-about-page.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>Marion’s About page, with a painted illustration of herself. She points out her origins in France, and that she is available for commercial commissions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616089241730-IVDR7OFETU7LVU2Z820O/Marion-Kadi-Work-Recs.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>A slide from our recommendations deck. “Reorganize your work into thematic category types instead of by year”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616089279821-98CJ9V5WPTY4PQTNWVYP/Peronsal-project-example.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>A shot of illustrator Liz Ryan’s instagram. On the left is a loose illustration of the corner restaurant Bar Tabac in Brooklyn’s Boerum Hill, with a red awning and French flags. Her illustrations were made to raise money for businesses struggling during the pandemic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616087649909-1WL30SSWATOKKJI9WN5P/Marion-Kadi-Descent-of-Leopard-2x3-thumb.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>One of Marion’s paintings, depicting a leopard wearing a bright red sweater and plaid pants, lying on a green chaise lounge. He is holding a book titled The Descent of the Leopard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1618263162124-9FRUTGFDJ2Y85U43HJT0/Peronsal-project-example.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616426593738-FAOPG83SL5BXUF33O0DE/Marion-Kadi-Portraits-page+copy.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>A visual of Marion’s Portrait page on her website. There is a brief intro at the top, followed by a grid of colorful painted portraits commissioned by organizations like Freize and Apartamento.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1616089547722-DEIXB1OVYB0YIPSQQBFK/maira-Kalman-example.png</image:loc>
      <image:title>Work - Marion Kadi</image:title>
      <image:caption>A slide from our recommendations deck showing Maira Kalman’s website, an illustrator who shares a similar style and also writes children’s books. The slide points out that her books are highlighted prominently on the home page.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/el-education</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615312174291-99E5MMN6ZUZAVCHC7KFF/EL-alt-text.png</image:loc>
      <image:title>Work - EL Education</image:title>
      <image:caption>A slide explaining how to write alt text. An image with three ways to describe it. Not great: “Brownies”. A little better: “Chocolate brownies with strawberries on top.” Even better: “A stack of chocolate brownies with strawberries on top, dripping with chocolate sauce. A cold glass of milk sits in the background.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615311966719-YB1YNNB053W56048YZ6J/EL-link-text.png</image:loc>
      <image:title>Work - EL Education</image:title>
      <image:caption>A slide reading Meaningful link text. Links need meaningful text (no more “read more” or “learn more”). Underline links so they stand out from surrounding text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615311910898-Q5LYF9PPOMWHG8EC7RQ1/EL-structured-content.png</image:loc>
      <image:title>Work - EL Education</image:title>
      <image:caption>A slide from the workshop that reads Why is structured content important? It improves accessibility. It improves SEO. It makes content reusable and more flexible. It enables better search, browsing, and filtering. It better supports the way users read content on the web.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615491147144-BISLJHOL5ES4XREVT07J/EL-homepage-2x3thumb-alt.png</image:loc>
      <image:title>Work - EL Education</image:title>
      <image:caption>An image of EL Education’s website with a young child smiling into the camera and holding a red folder. The headline reads Our model has transformed schools across the country.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615311886640-TX50O85SHTHUUMCBL6VK/EL-61m-pie.png</image:loc>
      <image:title>Work - EL Education</image:title>
      <image:caption>A slide from the workshop citing disability statistics. 61 million adults in the U.S. live with a disability. 2 in 5 adults age 65 years and older have a disability. 1 in 4 women have a disability. 2 in 5 non-Hispanic American Indians / Alaska Natives have a disability.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/creative-capital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615399570543-H3QXCHVM8RHX29AYFP1I/CC-wkshp-site-purpose-chart.png</image:loc>
      <image:title>Work - Creative Capital</image:title>
      <image:caption>An example slide for a performance artist. My website purpose: Explaining complex work, enticing people to see live performances, demonstrating breadth of career. My target audiences: Funders, higher education, venues who need to understand my body of work, see when I am teaching or performing next, see my process. My content includes performances, workshops, press, and a blog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615239970524-U0PTCF7D7MIUNPDQG410/CC-wkshp-example-site-map.png</image:loc>
      <image:title>Work - Creative Capital</image:title>
      <image:caption>An example site map with a Home page, Work section, Calendar, About page, and Behind-the-Scenes blog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615402247270-65RCEH8TS39YI8LI4XLC/Copy+of+CC-artist-website-promo.jpg</image:loc>
      <image:title>Work - Creative Capital</image:title>
      <image:caption>An image of Rachel and Megan with text on top that reads: Artist websites: making your content clear, compelling, and accessible. The Creative Capital logo is in the bottom corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615239730130-UE18BZ14F47PDE9IJJ90/CC-wkshp-slide-effective-website.png</image:loc>
      <image:title>Work - Creative Capital</image:title>
      <image:caption>A slide from the workshop. An effective website sits in the middle of a venn diagram of three things: a clear purpose, prioritizes target audiences, and authentically expresses who you are.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615240656942-0SFVJNJHMDMAH0XBTJ3B/CC-wkshp-seo.png</image:loc>
      <image:title>Work - Creative Capital</image:title>
      <image:caption>A slide explaining how Google crawls information on a website, pointing out alt text, H2 headings, and an image file name.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615245902490-IZWR2ODL8EF4FWY762ZW/CC-wksp-inverted-pyramid.png</image:loc>
      <image:title>Work - Creative Capital</image:title>
      <image:caption>An inverted pyramid diagram explaining writing for the web. At the top of the pyramid is information visitors must have about you and your work, followed by additional info that is helpful but not crucial, and ending with information that would be nice if they had it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/astep</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615306113486-SLN68SXKJL34PKB99OUM/ASTEP-timeline-slide.png</image:loc>
      <image:title>Work - ASTEP</image:title>
      <image:caption>A visual timeline showing overlapping phases including rebranding, assess &amp; systematize your content, rewrite your content, and overhaul the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615303527594-GPEY0HXIV44ZUPPK1CRN/ASTEP-audiences.png</image:loc>
      <image:title>Work - ASTEP</image:title>
      <image:caption>A slide reading Understanding your audiences. Before you can write messages, you have to understand - and prioritize- your audiences. What are the characteristics of your primary audiences? What are their interests and motivators? What do you want them to remember about you?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615303494887-3JGV7DISLKMQDVSOJF3B/ASTEP+framework+slide.png</image:loc>
      <image:title>Work - ASTEP</image:title>
      <image:caption>A slide explaining a framework for brand. Vision is at the top, followed by purpose and values, and then linking to a primary message, or elevator pitch. Below that falls key messages that break into different audiences and actions they must take.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615566948376-J7XGNVXPC0STNUUHX3JK/ASTEP-audience-slide.png</image:loc>
      <image:title>Work - ASTEP</image:title>
      <image:caption>A slide with a table outlining what ASTEP knows about three of their audiences: individual donors, volunteers, and corporate donors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615566866793-5P43TGCOZ75S117BFI94/astep-kids-on-stage.jpg</image:loc>
      <image:title>Work - ASTEP</image:title>
      <image:caption>an image of one of ASTEP’s teaching artists leading a group of children on a stage in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/lobster-place-wholesale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615568043567-FSUIOU8O2IJUFGPT16RU/New-LPW-homepage-full.jpg</image:loc>
      <image:title>Work - Lobster Place Wholesale</image:title>
      <image:caption>The new Wholesale homepage with large, clear typography, and blocks of red and gray. A hand-drawn map shows delivery zones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615486266290-M0WHFTK48G5V7J2MTCFT/LPW-homepage-2x3thumb.png</image:loc>
      <image:title>Work - Lobster Place Wholesale</image:title>
      <image:caption>The new Lobster Place Wholesale website. A man with bright blue and orange gloves pulls a large fish covered in ice out of a freezer box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615327821027-RXDXNIGXEZFBSFLHYSRD/Copy+of+LPW-About.png</image:loc>
      <image:title>Work - Lobster Place Wholesale</image:title>
      <image:caption>The former Wholesale homepage. There is a very small video and lots of small text.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/dear-annabelle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615486517104-JAM4Z14U1ZOAPT8NNE3L/Dear+Annabelle+Audience+1.png</image:loc>
      <image:title>Work - Dear Annabelle</image:title>
      <image:caption>An audience called Philanthropic moms. Their images include Gwyneth Palthrow and Reese Witherspoon, Soulcycle, Tata Harper products, and Yayoi Kusama.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614892583075-SBANYXSUHKCKHGOOKHW2/Dear+Annabelle+Audience+2.png</image:loc>
      <image:title>Work - Dear Annabelle</image:title>
      <image:caption>A slide from our workshop describing potential audiences. This audience was called Lean in Ladies who are corporate career women. Images include Michelle Obama and Amal Clooney, with a group workout class and bold art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614892520450-FV9Z09CT05QAYREUD1Q6/Dear+Annabelle+Brand+Attributes.png</image:loc>
      <image:title>Work - Dear Annabelle</image:title>
      <image:caption>Dear Annabelle’s brand attributes: Timeless, Luxurious, Spirited, and Stylish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614891894339-S57QEB9QRONRDY341LUW/Dear+Annabelle+Logo.png</image:loc>
      <image:title>Work - Dear Annabelle</image:title>
      <image:caption>The Dear Annabelle logo, a friendly script font in black on a coral background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614892426953-N04014O9UHFQ60HKWLI8/Dear+Annabelle+Disco.png</image:loc>
      <image:title>Work - Dear Annabelle</image:title>
      <image:caption>The “Disco” Notecard Set was one of the collections we named for the launch. The bold engraved gold lettering was inspired by the queen of disco, Diana Ross.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614891571696-MN2C2RKX6SQE0C80G9N6/Dear+Annabelle+homepage.png</image:loc>
      <image:title>Work - Dear Annabelle</image:title>
      <image:caption>The Dear Annabelle home page, with an image of beautiful stationery and a gold pen next to a fancy cup and saucer with espresso and tea cookies in a flower-shaped bowl. Accented by light pink peonies and a velvet ribbon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614891694966-8KHS8KM419JPPO4U0SE1/Dear+Annabelle+Positioning+Slide.png</image:loc>
      <image:title>Work - Dear Annabelle</image:title>
      <image:caption>The Dear Annabelle positioning: Dear Annabelle brings the timeless art of engraving into the modern era with luxuriously lively paper goods.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/zacks-mighty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615307021446-QENIY2XZKS6QMCKUF9ZW/ZM+Bag.png</image:loc>
      <image:title>Work - Zack’s Mighty</image:title>
      <image:caption>A Zack’s Mighty tortilla chip bag on a bright blue background. The bag says “Made with Heirloom Flint Corn” and shows Otto, the mascot, who is a cartoon ear of corn lifting weights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615307874924-C9FLPRNM34DQ8WGSL48Q/ZM-audience-priorities.png</image:loc>
      <image:title>Work - Zack’s Mighty</image:title>
      <image:caption>A slide outlining messages that are important to key audiences including natural channel buyers, organic moms, food journalists, and tortilla chip lovers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615308381646-4V88N0NVMYSMBI107AI8/Copy+of+ZMRound2.png</image:loc>
      <image:title>Work - Zack’s Mighty</image:title>
      <image:caption>Some of the original packaging concepts created by L+L</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615903535882-LVSS9U47VQP7P0V1WCAT/ZM-messaging-priorities.png</image:loc>
      <image:title>Work - Zack’s Mighty</image:title>
      <image:caption>A slide listing key messages for Zack’s Mighty about how they’re made, brand qualities, and product claims and certifications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615574976933-SAT3U7GWLK9HVOJ6LAP5/L%2BL-otto-illustrations+copy.png</image:loc>
      <image:title>Work - Zack’s Mighty</image:title>
      <image:caption>Custom corn illustrations created by L+L for the original packaging design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615307847423-DXDGFSE0HXFWKVCKDBRB/ZM-2x2.png</image:loc>
      <image:title>Work - Zack’s Mighty</image:title>
      <image:caption>A competitor 2x2 grid showing Zack’s Mighty in the corner labeled “Sturdy” and Honest”. Other brands represented include Late July, Paqui, Frontera, and Vista Hermosa.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615307898842-K8LJL58RBSDK5Y311JC3/ZM-attributes.png</image:loc>
      <image:title>Work - Zack’s Mighty</image:title>
      <image:caption>A slide we used to identify Zack’s Mighty’s brand attributes where he selected between two ends of a spectrum. For example, Folksy vs. Elegant, and Classic vs. Contemporary.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/avalanche</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615396420001-S6F0F8ZGLX2F4JN8UCCF/Avalanche-framework.png</image:loc>
      <image:title>Work - Avalanche</image:title>
      <image:caption>Divider slide for our content strategy framework. What is the central function of our content? Who are the audiences we need to reach? What is our editorial personality? How is our site organized?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615309330256-3CDA6M7T91CAQZE92TQI/Repro-rights-case-study-7.png</image:loc>
      <image:title>Work - Avalanche</image:title>
      <image:caption>The Freedom First segment believes that women’s personal freedom must be protected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615565288298-ZL0DRJL8PZ75D72SE88D/Repro-rights-case-study-4.png</image:loc>
      <image:title>Work - Avalanche</image:title>
      <image:caption>Another section from the case study: Political discourse in America around abortion largely ignores a critical segment of 29% of the electorate. We call them the “Freedom first” segment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615396528332-0DP35E0UGLWYAN855G9L/Avalanche-site-map.png</image:loc>
      <image:title>Work - Avalanche</image:title>
      <image:caption>Our recommended site map slide: Solutions, Company, Insights, Contact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615309297126-IV2QOTRFY3TMKU55SNSQ/Repro-rights-case-study-5.png</image:loc>
      <image:title>Work - Avalanche</image:title>
      <image:caption>A portion of the case study: Americans have strong feelings against regulating abortion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615309163277-5N8NQTNPHBB95WN0XUJ0/Avalanche-homepage.png</image:loc>
      <image:title>Work - Avalanche</image:title>
      <image:caption>The Avalanche home page with an image of a woman on a city street and the headline “Truth is power.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615309190153-3TOSDUGMEYA6RF19TGDZ/Repro+rights+case+study-1.png</image:loc>
      <image:title>Work - Avalanche</image:title>
      <image:caption>The headline for one of Avalanche’s case studies: Most Americans support reproductive freedom.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/reclaim-the-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895056847-0UJW4AD8Q21S2XHBW8EY/Sam+Chenkin+Voice+Tone+Recs.png</image:loc>
      <image:title>Work - Reclaim the Sector</image:title>
      <image:caption>Our Voice &amp; Tone recommendations: Authentic, direct, approachable, and assured.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895304260-SFZZQJ07RAK2919KH0MQ/Sam+Chenkin+Audience.png</image:loc>
      <image:title>Work - Reclaim the Sector</image:title>
      <image:caption>A slide of homework we gave Sam to describe her audiences - Nonprofit Funders - who are they? what problems are they trying to solve? and What do i want them to know about me?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615569081349-P9G25VHUMH7O7ZLJ1XF5/Sam-Chenkin-audience-1.png</image:loc>
      <image:title>Work - Reclaim the Sector</image:title>
      <image:caption>A slide from homework we gave Sam to explain her audience of Nonprofit leaders, who they are, what they’re trying to solve, and what she wants them to know about her work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895133764-UI7XX0N1L718D842IE0Z/Sam+Chenkin+About.png</image:loc>
      <image:title>Work - Reclaim the Sector</image:title>
      <image:caption>Sam revised her “About” page to be more open and direct about her background and approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615924590440-UZAYDF3OGQ1HV5VBXARM/Reclaim-Sector-Homepage-2x3-thumb.png</image:loc>
      <image:title>Work - Reclaim the Sector</image:title>
      <image:caption>The Reclaim the Sector homepage, featuring Sam, a woman with an asymmetrical haircut, smiling in front of a bright red wall. The headline reads: Imagining a new, liberatory future for the nonprofit sector</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895086579-HZAF1RHAQZOBKW8BF7X1/Sam+Chenkin+Voice+Tone.png</image:loc>
      <image:title>Work - Reclaim the Sector</image:title>
      <image:caption>A voice &amp; tone example. Future language suggested: “Partnering with nonprofit leaders &amp; funders to create more equitable, accountable, and inclusive organizations.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Content+Production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Start-Ups+and+Small+Businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Design+Firms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Women+Leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Strategic+Communications+Consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Digital+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Workshops+%26+Trainings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Female+Founder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/work/category/Brand+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.theconstellation.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626205284574-UHSABBGEEQ5IAK215G1M/__Community_Green.png</image:loc>
      <image:title>About - Our Philosophy</image:title>
      <image:caption>We believe that communication is about making a connection. Strategic communication isn't just about messaging—it's about reaching the right people and compelling them to act. With everything we do, we consider audience, style, voice and tone, and overall mission and goals as an essential starting point before we craft any communications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614799657550-57UIANSD2SKG8NWKCEQ2/MC_headshot-round.png</image:loc>
      <image:title>About</image:title>
      <image:caption>A photo of Megan Canning, a white woman with a topknot and bright pink lipstick, looking to the left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626205438138-WH7BLLKQ20FE0O23PSGV/__OurExpertise_White.png</image:loc>
      <image:title>About - Our Approach</image:title>
      <image:caption>We connect the dots between organizational goals, brand ethos, and audience needs to help our clients communicate with greater impact and precision. As creative systems thinkers, we see both the forest and the trees—understanding how individual communications tactics serve broader strategic goals while ensuring every touchpoint advances your mission.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204897373-BX2J2QJJOB8CYE10F4BQ/__OurExpertise_Green.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204334381-CGTJPNCJ0VZF2NRLDG8B/__Package_DigitalComm_White.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204357923-CSP9BNRSULOPPVEJ08PC/__Package_ThoughtPartner_White.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615413226825-XBKLQ1VAOFCA1KYI886R/Squiggle%402x.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204357923-CSP9BNRSULOPPVEJ08PC/__Package_ThoughtPartner_White.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/clients-overview</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614891571696-MN2C2RKX6SQE0C80G9N6/Dear+Annabelle+homepage.png</image:loc>
      <image:title>Clients Overview - Women Leaders</image:title>
      <image:caption>Dear Annabelle’s home page, a luxury stationery site owned by Marcie Pantzer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615229671275-9TCGGDW3CDYBWCKDP5YQ/ZM+Bag.png</image:loc>
      <image:title>Clients Overview - Start-Ups and Small Businesses</image:title>
      <image:caption>Atomic Software Avalanche Strategies Gowanus Music Club KnollTextiles Lobster Place Wholesale Madcap Factory Zack’s Mighty</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615234396915-W0U258K706RK6JABC8OJ/Knoll-Acoustics-cover.jpg</image:loc>
      <image:title>Clients Overview - Design Firms</image:title>
      <image:caption>DeSantis Breindel frog design Great Believer Happy Cog L+L Studio Onethread design Part+Sum Sara Hashim Design Studio Tomo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615229493085-TNOQT7FHV4CJ0C8GSSY3/Children-watering-plants.jpg</image:loc>
      <image:title>Clients Overview - Nonprofits</image:title>
      <image:caption>Two children watering plants at an Edible Schoolyard NYC school</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615413226825-XBKLQ1VAOFCA1KYI886R/Squiggle%402x.png</image:loc>
      <image:title>Clients Overview</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/services-overview</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204105612-AD22NKXP574S9130TS43/__Service_BrandStrategy_White.png</image:loc>
      <image:title>Services Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204140174-CN91O21X40IBRJ9X4WJ6/__Service_ContentProduction_White.png</image:loc>
      <image:title>Services Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204052734-UP1T9H8G98TAIK6OWIMF/__Service_StrategicComm_White.png</image:loc>
      <image:title>Services Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615413747095-1P0GM8BNO7U5TJSBHJU4/Squiggle%402x.png</image:loc>
      <image:title>Services Overview</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/brand-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626203522387-81X4HGVAANCMS8VGAK7V/__Service_BrandStrategy_Green.png</image:loc>
      <image:title>Brand Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615413747095-1P0GM8BNO7U5TJSBHJU4/Squiggle%402x.png</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626206310190-9OJXOO81ODJOGW1WBIIW/__Package_BuildYourBrand_White.png</image:loc>
      <image:title>Brand Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/packages</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204250077-9JR1PB3SMLY0MXVDPMRL/__Package_CarveOut_White.png</image:loc>
      <image:title>Service Packages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204275495-N87GSFX6ZHUD98ZO3CUD/__Package_BuildYourBrand_White.png</image:loc>
      <image:title>Service Packages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204334381-CGTJPNCJ0VZF2NRLDG8B/__Package_DigitalComm_White.png</image:loc>
      <image:title>Service Packages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626204357923-CSP9BNRSULOPPVEJ08PC/__Package_ThoughtPartner_White.png</image:loc>
      <image:title>Service Packages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/collective</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615310967256-XZKPC9MWOPX9FLAWXB9Q/2020_LR_headshot_leeks+-+Liz+Ryan.jpg</image:loc>
      <image:title>Collective</image:title>
      <image:caption>Liz Ryan, a brunette woman with freckles and a septum ring, holds a bunch of leeks close to her face and laughs with her eyes closed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895180158-0EO1EL67VKMXLWUBKWNI/avatar-devo-and-amy+-+Amy+Fuller.jpg</image:loc>
      <image:title>Collective</image:title>
      <image:caption>Image of Amy Fuller, a blonde woman with a topknot, hugging her dog, Devo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895250385-K3QBDAVH68AKI6ZZLQFK/Leigh.Mignogna+-+Leigh+Mignogna.jpg</image:loc>
      <image:title>Collective</image:title>
      <image:caption>Leigh Mignona, a brunette woman with bangs, wears a black jumpsuit and smiles in front of a neon poster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895131436-5SCH0O2P7NBUO6QTHUPW/MEG%2B-%2BMeg%2BMoorhouse.jpg</image:loc>
      <image:title>Collective</image:title>
      <image:caption>Meg Moorhouse, a brunette woman with tattoos and gold hoop earrings, wears a Vote for Women t-shirt. She is standing in front of a cab and smiling at the camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615566366443-4WHQ90XTZR6BN23LL9PI/IMG_9591%2B%25281%2529%2Bcopy%2B-%2BErin%2BRommel.jpg</image:loc>
      <image:title>Collective</image:title>
      <image:caption>Erin Rommel, a brunette woman with long hair and sunglasses on her head, sits on grass and smiles into the camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1614895160464-38URJYDLMQ6Y55CHAWKI/bekka%2B-%2BBekka%2BPalmer.jpg</image:loc>
      <image:title>Collective</image:title>
      <image:caption>Bekka Palmer, a blonde woman with light green eyes, leans on her hand and looks into the camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1615413747095-1P0GM8BNO7U5TJSBHJU4/Squiggle%402x.png</image:loc>
      <image:title>Collective</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.theconstellation.co/content-production</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f84845753fde623659a8cbb/1626206439796-5AZF8WG9NTHR40HVBUT8/__Service_ContentProduction_Green.png</image:loc>
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      <image:title>Content Production - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Women Leaders - Closed on Mondays</image:title>
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      <image:caption>Florence Knoll developed the idea of the modern office and pioneered the interior design profession.</image:caption>
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      <image:caption>Headshot of Marianna Schaffer, a woman with short curly salt-and-pepper hair.</image:caption>
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